Post by account_disabled on Oct 28, 2020 7:00:10 GMT -5
Word of mouth is one of the oldest and most effective forms of marketing, and its influence is on the rise as traditional marketing becomes more expensive and less effective. In the past, word of mouth was limited to person-to-person communication. Today, the viral nature of the internet allows conversations to quickly spread around the world and influence millions of people. This fact, coupled with a growing distrust for traditional advertising, has made online ratings and reviews one of the most powerful factors influencing consumer purchasing decisions.